Inter-Group Collaboration

Today we were working on a collaboration with another group with similar beliefs and goals with regards to understanding, and hopefully altering consumer behaviour through awareness of local services and making these services more accessible to the public.

We hope that by combining our resources we can cover two of the major areas that our groups are concerned with. We have identified our major area of research as people, and barriers that stop consumers shopping locally. The other group are focusing on business, and trying to improve the communication between business to business and business to consumers.

This map below is some of the major topics that were covered in the discussion.